January Is For Quitters
Every year this one thing happens that kills goals, hopes, and dreams with amazing predictability
Sunday Money
January 22, 2025
In partnership with
New Year, New Failure
New Year’s day is so full of hope, and life, and dreaming. It’s a new year… anything is possible! It’s the year of big changes, it’s the year I’m going to look 🔥 on the beach, I’m going to start that business, I’m going to visit Europe.
Then it’s back to the grind. I have wind in my sails the first week, I’m meal prepping, hitting the gym, skipping the Starby’s for a DIY cup o’ Joe, socking those dollars away.
And then… the second Friday of the new year hits.
Introducing: Quitter’s Day.
In 2019, fitness app Strata plotted 800,000,000 data points to determine where dreams go to die. And it’s the second Friday of the year, every year.
According to the study, over 80% of people who start the new year strong give it up by the second Friday. 80%!!
Pizza shops know this to be true. Revenue will drop for the first 2 weeks of every year (one half of the Gym Attendance / Pizza Order inverse relationship), but they make back their month on that second Friday.
Here’s the good news: this year Quitter’s Day was on the 10th.
You’re already past it, so it’s a time to reset. Reboot. Unplug it and plug it back in again.
Whether your goals are financial, physical, relational, mental, emotional, or spiritual – today is the day to reset.
I love this saying, and live by it: “The best time to plant a tree was 20 years ago. The second best time to plant a tree is today.”
John Wooden, the basketball coaching legend who led UCLA to 10 national titles in 12 years, has a great meditation on resetting your mind (totally worth 99 seconds of your time):
Win the day, and make today your masterpiece.
 | Onward and upward, |
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